Whether you are a newly start up business or an old one, popularity will be the most important thing when it comes to success and earning profits. A business cannot be run without a firm customer base. To get that you need to make sure that people are actually aware of your brand and that your brand has a good name. having a tarnished brand name means a huge loss for your company. In such cases you might have to re-brand and start from scratch. Either way, activating your brand and sending the message to the public is vital. There are so many ways that you can introduce your brand to people.
Lets see the methods available at the moment.
A great form of brand activation Sydney is live marketing otherwise known as experiential marketing. This is quite different to the traditional forms of advertising. Live marketing is when you try to meet up with as many human senses as possible. That is when you get the consumers to engage with the product through their senses and get the message to them without just limiting it to some common poster. One such simple way is a one day custom made store. Some stores tend to get the help of a celebrity to create the buzz while the over will be giving the customers to walk home with like free samples or products. Either way this is one great way to get the attention of many consumers, all at once.
Other companies or personnels
Joining hand with well reputed companies or personnels is another great way to catch a large customer base. Noticed how great brands tend to join with each other like when you buy a certain product from one brand another brand’s product is discounted or free? Or when brands tend to join hands with celebrities like Gigi Hadid and Tommy Hilfiger, Rihanna and Puma and more? This is a great marketing technique. The only issue is that you might’ve to try a bit hard to catch the attention of such personnels or companies. You can always hire a trusted corporate event planners or brand activation agency to get the job done.
In store promotions
Another great way is certain promotions and discounts. People just love them. Many companies tend to focus on the seasons. But seasons means many companies having discounts intern hiking the competition. SO focusing on little celebrations like anniversaries or small milestones can bring the change to give certain promotions in turn increasing the customer base.There are various other forms to help with the activation of your brand. As long as you try and go creative, you might win.